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What’s your marketing budget?

Here is something you might not expect an accountant to say to you… For super successful business owners there is no such thing as a marketing budget!! Why is that…well if marketing is done properly, tracked and measured, then for, say, every pound you spend you’ll get five back –…

What do you do really well?

I have just finished reading “Eat That Frog” by Brian Tracy and a great idea came out of it which I thought would be really useful to share. The activity it suggested was to write down all the tasks that you do in your business – every single one –…

Cost of acquiring a new lead

What do I mean by that? Well…how much does it cost you, to get someone to pick up the phone and make an enquiry, or fill in a form on your website? Or if you are in retail – for someone to walk through the shop door. And we can…

Dare to be Different

Yesterday was a beautiful, very hot, and sunny day in south west London. I went for a run in Richmond Park just after 5pm, and as I was running round there were tonnes of people in the park, enjoying their Sunday, having picnic’s with family and friends and generally enjoying…

Being an eternal optimist

Is the glass half full or half empty? I am an optimist – I always have been and I think most successful businesses owners have to be (with a sprinkling of realism too). Because if we were not optimistic then the chances are we would never have started our own…