More often than not people come to us and say, “I’m just not able to grow my business. I’ve tried lots of things, but nothing seems to work.”
The first question we ask is this, “How many media channels (such as Printed Media (newspapers, directories, magazines, etc.), E-Media (internet, Google, etc.), Direct Mail (letters, postcards, etc.) and media pieces (the physical marketing piece used in each media channel to communicate your message – such as an advert in a local newspaper) are you using at the moment?”
I think you can see where we’re going with this. The reply often goes something like this…
“Well we do some local advertising and send some letters out.”
Despite your success, you’ll probably find you only use one or two or a handful of media channels and media pieces.
Now we’re not saying you can’t have success just from using the likes of local newspaper or magazine advertising and sales letters, but just think what you could do if you applied an extra 5, 10, 15, 20 or more proven media pieces across each Business Multiplier to grow your business. What effect would this have if each media piece was working and returning a profit for you?
This is how you create multiple streams of income. How many media pieces are you using right now?