Annette Ferguson

Director, CEO, Qualified Chartered Accountant
I am a firm believer in shaking up the accounting industry and practising what I preach. I love working with forward-thinking, business owners who are passionate about their businesses and their profit. Accounting is more than just numbers and bean counting to me.  You can find out more about me here

Andrew Ferguson

Qualified Accountant
Andrew is a qualified accountant and his chief role is reviewing the bookkeeping work and also meeting with clients.  He makes sure that everything makes sense and is all correct on the bookkeeping front.  Andrew and Robert work closely together to help clients get the most from their businesses numbers.  Andrew is Annette’s father in law (and Alex’s father).

Alex Ferguson

Director, MD, Trainee Accountant (ACCA)
Alex is currently undergoing his ACCA accounting training under Annette’s watchful eye.  Alex has worked with numbers all his career and with this recent move to trainee accountant, he loves helping small businesses get the most from their businesses numbers and make more profit.  Alex has helped Annette over the years with Super Accountant in an advisory capacity, so it is great to, officially, have him on the team now, since Alex also happens to be Annette’s husband!

Tracey Grove

Bookkeeper and Qualified Accountant 
Tracey does all the behind the scenes accounting work – making sure that all bookkeeping, VAT returns, and management accounts are all in tip top condition.  Tracey is one of our non-family team members!

Robert Ferguson

Robert is our chief number cruncher.  Keeping your numbers accurate and your business in line and up to date gives you structure and accurate information to make the right calls, measure outcomes in real time and drive profit.  Robert is Annette’s brother in law (and Alex’s brother!)

Mike Michalowicz – Adviser & Lead Profit First Strategist

Advisor & Lead Profit First Strategist 
Mike is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method. Mike is an active adviser on Profit First to our firm and also not related!

Timely Support

We know that running a business is stressful enough without waiting weeks for your accountant to reply to you.  We reply to all emails within 48 hours (and usually much sooner) and for anything urgent just give us a call.

Innovative Ideas

We don’t just give out the same old advice that every other firm does.  We look at your business and get to understand what you need from it, and tailor our advice accordingly.

Advanced Technology

We use online accounting and bookkeeping platforms to make sure that we can give timely advice to all our clients as well as making sure that all our software is automatically up to date.

Clear Communication

We explain things in plain english – no accounting mumbo jumbo used here

Recent Blog Posts


How many media pieces are you using right now?

More often than not people come to us and say, “I’m just not able to grow my business. I’ve tried lots of things, but nothing seems to work.” The first question we ask is this, “How many media channels (such as Printed Media (newspapers, directories, magazines, etc.),...

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